Wednesday, April 10, 2013

H&M Goes Green

H&M has already taken steps to become one of the more environmentally friendly clothing companies by introducing it's "Conscious Collection" in 2011. The clothing in this collection is made from organic cotton and linen, Tencel, recycled polyester, and other eco-friendly fibers. Now, H&M has taken another step by partnering with recycling company I:CO to introduce garment collection boxes in their stores, where you can bring your old and unwanted clothing, even if it is torn and damaged. Your clothing will then be reused or recycled in one of four ways:

Re-wear - Clothing that can be worn again is marketed worldwide as second-hand goods.

Reuse -Textiles that are no longer suitable to wear are converted into other products, such as cleaning cloths.

Recycle -Textiles that can’t be reused get a new chance as textile fibers, or are used to manufacture products such as damping and insulating materials for the auto industry.

Energy -When re-wear, reuse and recycle are not options, textiles are used to produce energy.

And there's a bonus for you too... every time you bring in a bag of clothing, you get a 15% off coupon for H&M stores. You can bring up to two bags of clothing per day. So don't throw your old clothes in the trash! Instead, bring them to H&M and help the environment (and yourself with that discount)!

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